Elevating Adobe’s customer success content by transforming 45+ hours of audio and video into thought leadership articles for the Experience League website.
Completed 50% faster turnaround than previous candidate with 2x content engagement.
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Adobe's Customer Experience team produced valuable educational content through webinars, interviews, and expert conversations. The challenge was transforming these long-form resources into accessible written content that could reach a broader audience and extend the value of existing content investments.
Translating expert knowledge into accessible content requires more than summarizing information. It requires understanding the audience, identifying the core message, removing unnecessary complexity, and creating a narrative that helps readers understand why the topic matters.
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I partnered with Adobe's Customer Experience team to transform technical conversations and expert insights into polished thought leadership articles published through Adobe Experience League.
My work included:
reviewing webinar recordings and interviews
identifying key insights and themes
structuring complex information into clear narratives
writing and editing thought leadership content
collaborating with subject matter experts
adapting technical topics for broader audiences
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2x higher engagement
Compared to previous content performance50% faster turnaround
Compared to previous production timelines
